Skip navigation



The most ambitious art commissioning program so far is “Absolut Statehood”, a US campaign spanning two years. The campaign spotlighted one work from each of the 50 American states and the District of Columbia, each done by a talented local artist from that state. A different work appeared every other week in USA Today, a national newspaper with a readership of over 6 million.

transylvania maya loire bgpe-30-iceland nantucket hongkong genevacola-07-rio

A limited edition of 300 lithographs of each work, signed and numbered by the artist, were sold to the general public for USD 300 each. All revenues from these sales went to the national US organization Design Industries Foundation for AIDS (DIFFA).



Creativity may be its own reward, but it doesn’t hurt to win an award or two. To say Absolut Vodka’s advertising has been honored in the advertising industry is a bit of an understatement. Absolut Vodka is the only product in history to have won both of the most coveted prizes in the US advertising business – the Effie and the Kelly awards.

coe-27-milan brussles bgpe-28-oslo bgpe-14-dublin barcelona montecarlo bgpe-06-yekaterinburg chicago

To top it all off, Absolut is to date one of only three brands inducted into the American Marketing Association’s Hall of Fame. The other two are Coca-Cola and Nike.



Absolut Cities and Absolut Cities of Europe are two of the most visible print campaigns in recent years. Absolut Cities of Europe appeared on the inside back cover of Newsweek, one city every other issue. On the page facing each ad was a lively article by Newsweek’sown journalists describing the most exciting restaurants and bars in that city.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: